We are also excited about the opportunities that the retail business provides and see significant brand benefits.' 'Our strategies are also complementary, being digitally led, customer focused, and committed to player protection and raising industry standards around safer gambling. In 2018 the federal ban on sports betting was overturned in the US Supreme Court leaving the gambling behemoths of America short of people who were adequately prepared to attempt an aggressive takeover of the new market.Īdmitting that they were not interested in the non-US assets, Caesars found themselves in the middle of a bidding war which was ultimately won by 888.Ĩ88 chief executive Itai Panzer was excited about heading a new betting group that will employ more than 12,000 people. Harvesting Skills Caesars only bought William Hill with the intention of harvesting the skills required to operate in a leading gambling market such as in the UK. It is also thought that generous offers were rebuffed to buy only that side of William Hill’s businesses.

The deal sees Las Vegas-based Caesars offload the company it bought only five months ago, citing a lack of interest in maintaining and running over 1,400 high-street bookmakers.Ĩ88 Holdings confirmed that it would be keeping all of the brick-and-mortar shops as the firm takes its first steps into that side of the gambling industry.

888 has announced a $3.7bn takeover of William Hill International.

888 buys william hill